Why Wordpress?
Wordpress is the the right website platform for today’s web sites. It is easy and flexible. It is free. It has Blog, SEO, RSS, shopping cart and many other add on features call plug-ins for free. Yet it is very powerful website CMS platform.
WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability. What a mouthful. WordPress is both free and priceless at the same time. More simply, WordPress is what you use when you want to work with your blogging software, not fight it.
Let’s review for a second a few of the things that will get you (and keep you) indexed quickly and consistently in the world of search engines (particularly Google):
- New Content
- Fresh Content
- Consistently Added Content
- Keyword Rich Content
Get the point! Content is still king! But how do you create and post new, fresh content on a consistent basis? Yep, you guessed it: BLOGGING! (a combination of the words WEB and LOG). We have all heard about blogging. It sounds fun, but how is this going to make us money? The bigger question here is how is it NOT going to make us money? A blog may be the perfect framework for what search engines are looking for today. They are easy to manage. They are easy to create (either through free hosted services such as Blogger.com or free open-source packages such as Wordpress that you can install quickly and easily onto your own server and domain name). They focus on new content. They focus on consistent content (assuming that you post regularly). The internal structure of blogs is typically highly search engine optimized. From an external SEO stand-point, built-in features such as pings and RSS feeds allows quick and easy syndication of your content providing not only great backlinks, but excellent traffic, too. And further, in a couple of weeks we will discuss the importance of Social Marketing and the place blogs have in this world. The moral of this story: START A BLOG! Blogs will help to build page rank, traffic, reputation and so much more.
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